When it comes to selfless acts of love, men have faced unwavering pressure from countless industries. Greeting card makers, chocolatiers, jewelers, and florists have banded together to apply agonizing, often insurmountable stressors upon men in love, particularly during the month of February. Trends like this have persisted for as long as any of us can recall, but a small group of men (and women) in Williamsburg, Virginia are determined to flip the script once and for all and make the tradition of Valentine’s Day being only women a thing of the past by bringing equal rights for men!
This Valentine’s Day, the micro-craftsmen of Williamsburg Distillery are throwing their metaphorical three-cornered hats into the ring. They’re calling out the biases of age-old courting customs and proposing a simple alternative with the same impassioned flair you’d expect from traditional Valentine’s Day capitalists. This February, there will be a special tasting of Williamsburg Distillery’s first Bourbon. You can purchase your tickets in shop, both online and in store.
According to distillery owner Dr. Bill Dodson, his team’s new approach to selecting gifts of love is not so unconventional because it can be backed by simple science. He explains, “Recent advances in analytical chemistry have finally opened the door to understanding the very small chemicals that make up taste in what we eat and drink.”
“As it turns out, the organic compounds that lead us to appreciate a fragrant flower are not so different from those that might cause someone to be allured by the primal bouquet of a barrel-aged alcohol.” Dr. Dodson continues, “The flavors we prize in these beverages are the exact same chemicals that give roses, daisies, pineapples, and apricots their aromatic bouquets.” The fragrant compounds produced in beverage fermentation are referred to as esters or florals. So, why should men be afraid to say they like florals?
Naturally, the argument is that both flowers and adequately aged alcohols, such as bourbons and rums, should be appreciated equally, especially on a day like Valentine’s Day. But why only think of February? Dr. Dodson frequently stops to smell the roses in life. Bourbons, Scotch, and Dunder-style Rums are high on his list of the most desirable florals. In this season of love, if you want to surprise your special man (or woman) by pairing florals with something other than chocolates, try a decadent cocktail with one of our fragrant liquors.
To join this year’s Valentine’s Day revolution and learn more about Williamsburg Distillery’s 18th Century-inspired gin and organic rum, visit www.williamsburg-distillery.com.